Frequently Asked Marketing Questions
Why outsource my marketing when I could employ someone to do it for me or do it myself?
When you outsource your marketing to Synthesis, you have access to an entire team of marketing professionals with a very wide range of skills and expertise, who can hit the ground running. You don’t need to worry about recruitment, induction, training, sick leave, annual leave, acquiring another desk, computer, office etc. You only pay for the marketing you need, when you need it.
What if I don’t want to outsource all of my marketing or just need help with a specific project?
No problem. At Synthesis we’re very flexible and will do as much or as little as you need us to.
How can I outsource my marketing to Synthesis if I’m not based in Wellington?
Easy. We’ll do consultations with you by telephone and use the internet and email to communicate in writing and to develop your marketing materials. Of course we’ll make use of every opportunity when we’re in your area and vice versa, to get together.
Does outsourcing my marketing to Synthesis mean that I have to use a different graphic design or web company?
Not at all. We work with many different graphic design and web companies and are happy to work with yours. We never mark-up these services to our clients or take any commissions, so you can rest assured we have no financial interest in who we work with.
Can I afford to use a marketing company?
Can you afford not to? Depending on the type of marketing you currently do, we may in fact be able to trim something off your existing budget! Marketing doesn’t have to be expensive – it does need to be planned and targeted. We offer various forms of payment including a monthly retainer for easy budgeting, pay-as-you-go for ad hoc services and fixed price for capped hours. We’re also happy to provide cost estimates prior to work being undertaken.
I’ve had business and marketing plans developed before but implementing them has always been a problem. Can Synthesis help with this?
Absolutely. In fact it’s one of our key strengths. We can take your existing plans or develop new ones and then work through them systematically to deliver your marketing to your prospects and customers. We’ll work on your brand, develop your brochures, letters, emails, website, write sales scripts for your staff, help you use your database, develop your promotional campaigns, manage your publicity, develop your expo stand, or whatever it takes to effectively market your business.
How can you market my business when you don’t work in my industry?
Yes, you will certainly know more about your industry than we will, although we’re likely to have some knowledge or experience of it either as a marketer or as a customer. What we bring to the table is marketing expertise that can be applied to any industry - so whilst the products or services may change - the marketing principles stay the same. We work with companies in a myriad of industries including technology, environmental, financial, education, retail, trades, and health.
I’ve just bought a business, where do I start with marketing?
A good place to start is to have a Marketing Audit done. This will crystallise for you the previous owner’s marketing strategy and how it has been delivered to the market. You will gain a clear understanding of the strengths and weaknesses of this strategy, how much of it you should adopt in order to meet your own business goals and objectives and recommendations for marketing your new business moving forward.
Why can’t I just put a few ads in the paper or on the radio?
Marketing is not just an advert in the paper or on the radio. In fact, these may be the least cost effective methods of promoting your business. At Synthesis we’ll assist you to use your business, product, and customer knowledge to define what you want to achieve, and how you are going to achieve it with the resources you have.
What if I think I don’t need to market my business right now?
Whether you consciously realise it or not, marketing your business is something you do every day in hundreds of little ways. It shows in how you answer the telephone, your response to customer complaints, and what you say to others at social functions. Marketing your business from the beginning in a planned and disciplined way is the most cost effective method to grow your business and realise its potential.
How do I know my marketing efforts are working?
Marketing is a specific, measurable activity and you need to monitor your efforts to ensure they are effective. Successful marketing requires knowing what you want to do, doing it, and then assessing the results to make sure your marketing activities are effective. Synthesis can help you assess your current marketing activities, to ensure you’re getting the results you’re aiming for.
Why the name ‘Synthesis’ Marketing?
The word ‘synthesis’ was chosen for its close association with the process of developing an effective marketing strategy. Synthesis means ‘the process of combining objects or ideas into a complex whole’. Our team will assist you to use simple steps to build a marketing plan, and then develop that plan into a detailed, effective and integrated marketing programme for your business.
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