Businesses are becoming more and more competitive, and with the technology available today, many people are making their decision to buy one product over another based on convenience. As a result, for many prospective customers, websites are often the first point of contact with a business – and if you don’t use your website properly, you won’t even know they’ve visited you! Their decision to learn more about your product or service, will not only be based on the information on your website, but also on it’s look and feel.
It is essential that you understand as much as possible about your prospective customers’ needs and wants, to make sure your website appeals to the right people, with the right information – at the right stage of the buying process – in order to achieve maximum sales. However like any advertising, your audience can be easily distracted. Pop-up windows, emails, or most commonly the speed of the website can divert their attention, so it’s important that once you have attracted your prospective customer to your website, you keep them there and guide them where you want them to go in order to achieve a sale.
In this Handbook:
- Get our 5 step getting started plan
- Take a look at some examples of websites that work
- Get our 5 top tips for making the most out of your website