“Marketing is not about spending money on things such as advertising, direct mail and PR. Those are just tools. Marketing is about growing your business – its revenues, profits and valuation.” -Mark Stevens
Common practice is to organise your marketing around the way you will reach your market i.e. buying lots of print advertising, booking radio space, doing a flier drop into letterboxes, advertising on television etc. However this is just the ‘media’, and organising your marketing around the media is inefficient and often just does not work.
A much better idea is to take a campaign approach – to integrate different aspects of your marketing so they’re all working together for a common purpose – to deliver you the best result.
In this Handbook:
- Learn why a swarming offence makes sense
- Get the 5 key elements for a successful campaign including our Promotions Brief template
- Use our campaign examples for inspiration
- And, use our Effective Campaign Elements Guide and 12 Point Campaign Checklist to get your best results